Fast food

Digitising the order taking, preparation and payment collection operations in a fast-food restaurant offers a host of advantages for boosting sales and improving the customer experience.

Firstly, by enabling orders to be taken more quickly, customers are served more efficiently, which can increase the number of orders processed per hour. This translates directly into an increase in turnover, as more customers can be served in the same amount of time.

In addition, digitalisation offers the possibility of offering additional sales with each order placed. Thanks to personalised suggestions based on customer preferences or special offers, it is possible to encourage customers to add extra items to their order, thereby increasing the average basket and therefore revenue.

Another key benefit of digitisation is the reduction in queues and average order-taking time. Customers are often in a hurry and appreciate fast service. By reducing waiting times, not only do you improve customer satisfaction, but you can also serve more customers in the same period, which again has a direct impact on sales.

What’s more, digitising operations opens the door to other sources of revenue, such as dedicated Click & Collect applications or table orders. By offering customers the option of ordering and paying in advance via a mobile application, you increase convenience and flexibility for them, while generating additional revenue for the business.

Digitalising operations can really deliver a number of benefits to increase sales, including improving speed of service, offering additional sales, reducing queues and activating new revenue streams. It is an essential strategy for remaining competitive in an ever-changing market.